The goal was to develop and present compelling packaging concepts for a groundbreaking laundry bomb formula, with the ultimate objective of submitting the product for consumer testing. Distancing ourselves from conventional laundry pod designs, the focus was on creating visually captivating packaging that effectively conveyed the unique sensorial and fizzing aspects of the product.Through close collaboration with the Innovation Team, my objective was to craft concepts that not only showcased the ingenuity of the formula but also struck a resonant chord with consumers, igniting intrigue and curiosity. This project did not make it past consumer testing.