I spearheaded the OxiClean Back-to-School Campaign with a clear goal: to drive engagement with our Clean & Simple audience during a pivotal seasonal moment. I analyzed digital behaviors to identify the best content formats, creating both short and long form pieces that aligned with back-to-school trends and lifestyle events.

With the strategy in place, I executed the campaign by producing multiple promotional and organic social activation pieces. Each piece highlighted OxiClean’s simplicity and efficiency, successfully engaging our target audience and reaffirming the power of data-driven, audience-focused content.