The introduction of a refillable and versatile cleaner marks a pivotal moment for the OxiClean brand as it expands its product portfolio with a sustainable and innovative offering. This project encompasses the launch of a refillable bottle accompanied by cleaner pods, strategically designed to foster incremental growth for OxiClean Cleaners. The core objective revolves around addressing the pressing issue of packaging sustainability, presenting consumers with a zero-waste solution that aligns seamlessly with the brand's commitment to environmental responsibility. The challenge was not only to introduce a groundbreaking product but to ensure it harmoniously integrates with the established OxiClean line. The client's directive to portray the refillable cleaner as a modern evolution within the OxiClean family underscores the brand's dedication to staying at the forefront of industry trends while meeting the evolving needs of consumers.

Complementing the physical product launch, the development of a supporting website becomes a crucial component in conveying the story of innovation, sustainability, and the unique benefits of the refillable cleaner. This digital platform serves as an interactive space, guiding consumers through the journey of adopting a more eco-friendly cleaning solution. The website's design mirrors the modern evolution requested by the client, striking a balance between continuity with the existing OxiClean line and a fresh, contemporary aesthetic. Through this project, the OxiClean brand not only introduces a cutting-edge product but also reaffirms its dedication to sustainable practices, engaging consumers in a forward-thinking approach to cleaning solutions.