Assuming a central role in the launch of a new division for a prominent digital health manufacturer, my responsibilities centered on spearheading the design of the brand logo and developing key corporate identity assets. This encompassed the creation of comprehensive brand guidelines to ensure consistency, a dynamic website to serve as the online face of the division, and a captivating brand video to communicate its essence. By taking charge of these crucial elements, the objective was to establish a distinct visual identity for the new division that seamlessly aligned with the overarching brand strategy of the leading digital health manufacturer. The culmination of these efforts aimed to facilitate a compelling and impactful introduction of the new division to the market.