Project Overview

Shaped for Your Pleasure

Tasked with capturing the attention of Millennials and older Gen Z men, the design aimed for a modern and clean aesthetic that exudes sophistication and aspiration. The emphasis was on simplicity with a touch of elegance, employing a benefit-forward communication approach to resonate with the target audience. The inclusion of graphic condom icons and a feel factor meter not only adds a visually engaging element but also serves as a practical guide, providing consumers with a glimpse into the various condom shapes and sensations enclosed. The successful execution of this design strategy is exemplified by the product's prominent placement on the shelves of Walmart, underlining its resonance and appeal in a major retail environment.

This project stands as a testament to my ability to blend creativity with strategic thinking, resulting in a visually compelling and functionally effective design that not only meets marketing goals but also enhances the overall consumer experience in a retail setting.