Batiste takes a bold leap with the launch of its new product, the 1 Day Express Hair Color. This innovative project focuses on comprehensive brand development and digital asset creation, aiming to establish a distinctive identity for the new product in the market. The endeavor encompasses the creation of a visually engaging and user-friendly website that seamlessly communicates the unique features and benefits of the 1 Day Express Hair Color. Simultaneously, a captivating packaging experience is designed to resonate with the target audience, combining aesthetics with functionality. Leveraging the power of social media and influencer marketing, an attention-grabbing influencer card is crafted to amplify the product's reach and influence. Through strategic integration of these elements, the project endeavors to position Batiste's 1 Day Express Hair Color as a game-changer in the beauty industry, catering to the modern consumer's desire for both convenience and style.