I undertook a brand discovery for Nova Rubi, a premium backpack brand start-up specializing in the seamless fusion of function and fashion. Channeling creativity and strategic thinking, I meticulously crafted a comprehensive brand identity that seamlessly encapsulated the essence of Nova Rubi's vision. From conceptualizing the brand's logo to designing a suite of brand assets, including captivating social media templates and an enticing website look and feel, I aimed to elevate Nova Rubi's presence to a modern and high-end echelon. The project also involved the inception of merchandising ideas that not only reflected the brand's ethos but also resonated with its target audience. In establishing cohesive branding rules, I ensured consistency across all touchpoints, fostering a cohesive and recognizable identity for Nova Rubi in the competitive market.

The overarching objective of this endeavor was to position Nova Rubi as a symbol of sophistication and quality within the backpack industry, with a distinct emphasis on the marriage of function and fashion. By infusing contemporary design elements and strategic visual elements into the brand's identity, the project sought to evoke a sense of luxury and exclusivity, showcasing Nova Rubi as a brand where practicality seamlessly meets style in the world of premium backpacks. Through this meticulous brand development process, Nova Rubi emerged with a compelling and unified identity, poised to leave a lasting impression on its audience and carve a niche in the premium backpack market.