The L'il Critters Packaging Redesign project involved a comprehensive overhaul of the packaging for the renowned L'il Critters line. Our primary objectives were to simplify and modernize the overall look and feel, ensuring a contemporary and visually appealing presentation. In the highly competitive market, our focus was on creating packaging that not only captured attention on the shelf but also stood out amidst a crowded field of competitors. Beyond packaging, we delved into the redesign of the L'il Critters logo and their beloved bear mascot, aiming to refresh and contemporize these key brand elements. This holistic approach sought to not only enhance the product's shelf presence but also strengthen the brand's identity, offering consumers an attractive and updated visual experience.