The Vitafusion Organic project aimed to create compelling positionings and visuals for the brand's innovative Vitafusion Organic line. The client sought a balance between a premium, natural aesthetic and the incorporation of consistent brand elements to establish a cohesive presence on the shelf. Our creative exploration spanned from closer in to further out from the masterbrand, navigating the challenge of maintaining brand coherence while introducing a fresh and premium feel. Additionally, the project incorporated a unique jar structure for the new line, differentiating it from the baseline and enhancing its visual distinction in the market. Through this endeavor, we aimed to elevate the Vitafusion Organic line, ensuring it stands out as a high-quality and visually appealing addition to the brand's product portfolio.