I undertook the exciting challenge of shaping the visual identity for a new line of pet supplements under the esteemed Vitafusion brand. Focused on infusing a contemporary and playful aesthetic, my design approach aimed to not only reflect modern sensibilities but also to distinctly set apart the pet supplements from their human counterparts within the Vitafusion family. By meticulously crafting a visual language that conveyed a sense of vitality and joy, I successfully achieved a unique and engaging look for the pet supplements. This design strategy not only aligned seamlessly with the brand's objectives but also contributed to establishing a visually distinct and memorable presence for Vitafusion in the pet wellness market.