Scent Boosters
Benefit-driven launch campaign for Arm & Hammer Scent Boosters.
(YEAR)
2024
Arm & Hammer Scent Boosters were entering a crowded category with a real opportunity to stand out. My goal was to build a benefit-driven campaign that drove awareness, deepened product understanding, and laid the groundwork for upcoming portfolio expansion.
With a clear creative vision in place, I developed campaign concepts and copy grounded in audience behavior, then brought it to life through custom animation and meticulous pre and post production. The result was a suite of :15 and :06 video spots built for both digital and broadcast, with messaging and visuals deliberately aligned to broader portfolio goals and the line extension rollout ahead.
The campaign gave Scent Boosters a distinctive voice in the category, a visual identity built to scale, and a production framework ready to support what comes next.
2 million
views on Youtube
