Allē
Brand identity, mascot design, and digital platform design for Allē, a field enablement startup.
(YEAR)
2024
The Allē team was building something ambitious. The challenge was giving it a brand and a platform that could hold the weight of that vision, something that felt cohesive, credible, and built to scale from day one.
I created the logo, designed the Allē robot mascot, and developed the full brand identity system. From there, I designed the app and website layout, bringing the brand to life across every digital touchpoint. That visual foundation informed the Field Enablement Center, a centralized platform built to consolidate tools, streamline workflows, and give teams the guidance they needed without the friction of jumping between systems. The platform included scenario-based pathways, a smart searchable resource library, dynamic training modules, and permission-based content governance built to grow with the team.
Allē launched with a brand that was ready to be taken seriously and a platform built to back it up.
