Aptar DHE
Global brand development and omni-channel launch strategy for a new pharmaceutical digital health division.
(YEAR)
2025
A leading manufacturer was launching a new pharmaceutical division and needed more than a brand. They needed alignment across multiple internal stakeholders, a clear market position, and a global omni-channel strategy to back it all up.
The brand identity had to do a lot: resonate across global markets, speak to diverse audiences, and differentiate in a competitive space. I built it to do all three, then wrapped it in a full omni-channel awareness strategy designed to give the new division the launch presence it deserved.
The launch landed. The new division entered the market with a cohesive brand, aligned messaging, and a campaign that drove real awareness across every channel.
1.8
million ad impressions
8,682
clicks
51
qualified leads
